Erbellum wasn’t our first spark of inspiration. Our story began with The Broomstick Company, a venture that celebrated all things occult. But as time passed, we found ourselves drawn toward a more grounded kind of magic—the kind found in the plants and herbs that surround us every day. That’s when Erbellum came to life, born from the roots of The Broomstick Company and guided by a vision of ethical harvesting and sustainable farming practices.
At Erbellum, our herbs are as magical as the creatures that guard them. Each herb has a mythical cryptid watcher, from fairies and hobgoblins to mermaids and even Bigfoot. This idea was born from our belief that herbs, spices, and plants hold an innate magic. We wanted to craft a way to capture the whimsy and wonder of the natural world—a place where life and folklore intertwine, reminding us of the enchantment that exists on Earth.
Our company is driven by four guiding passions:
- People: We believe in cultivating a supportive, ethical environment for our team, partners, and customers.
- Plants & Nature: From sustainable farming practices to ethical harvesting, we are committed to respecting the Earth and protecting its resources.
- Cryptids: These mythical beings inspire us, reminding us of the mysteries around us. We embrace these creatures in our brand to add a touch of whimsy to our products.
- Solar Punk: We envision a future where nature, technology, and humanity exist in harmony, fueling our commitment to a more sustainable world.
Erbellum is more than a company; it’s a journey of discovery, magic, and dedication to the planet and all its mystical inhabitants. We invite you to join us as we explore the wonders of herbs and spices, each as vibrant and mysterious as the cryptids that protect them.